Audi's dominance of the 24 Hours of Le Mans endurance race is legendary, but not so much in the United States. I created a campaign focused on seeing if consumers had the endurance to cheer on Audi live at the event, being their eyes and ears on social media. "Do you have the Spirit That Drives Us" included online quizzes that would lead to real life challenges in key markets, followed by a winner joining the race team in France to document the event. 
Back to Top