For over two years, I was the CMO of this $5MM chain of yoga studios in Austin, Texas, leading their internal team of social media, email marketing, and client engagement specialists. From marketing someone's first class, to advanced teacher training, and hundreds of special events featuring a who's who of the yoga industry, I helped increase sales via new strategies and tactics including experiential marketing and cross promotional opportunities. I cut budget in underperforming channels such as radio and print, and successfully reallocated them to microtargeted digital.
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YYTT500 Therapeutic Yoga for Addiction and Recovery
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